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Economy Featured News World

A practical guide to running social media experiments

As social media platforms become ever more ubiquitous, policymakers are grappling with how to counter their effects on political attitudes and electoral outcomes, addiction and mental health, misinformation and toxic content. This column suggests practical ways that academic researchers can help guide the design of government regulations aiming to address these issues. The authors explain […]

Technology Economy Featured News

The majority of influencer advertising is undisclosed

Social media influencers have become a powerful advertising channel, but social media advertising is still little regulated, with limited enforcement of disclosure regulations. This column analyses over 100 million tweets from 2014 to 2021 for disclosure rates. The findings suggest that the vast majority of commercial content on social media is not appropriately disclosed by […]