Categories: TechnologyWorld

Activist investor urges Getty to partner with Meta, Microsoft to grow revenue

 Activist investor Trillium Capital said on Monday stock-photo company Getty Images Holdings Inc should expand and create partnerships with technology firms and publishers to grow its revenue.

Last week, Trillium asked Getty for a board seat and urged the company to evaluate strategic options including a sale.

According to Trillium’s Monday statement, Getty should expand its partnership with Nvidia Corp to use the chip company’s image-rendering technology and collaborate with Adobe Inc to combine their media collections.

Trillium also said that the stock image and video platform should partner with Microsoft and its search engine Bing through their Open API (application programming interface) system.

A metadata partnership with Meta Platforms Inc’s Facebook and Instagram to upload Getty’s content as well as tie-ups with National Geographic, New York Times Co and The Washington Post to upload and download digital libraries should be on the cards too, Trillium said.

The investor, which holds more than 500,000 shares of Getty, said the platform should expand its library of generic stock photos to special events including religious functions, weddings, graduations and family celebrations.

Getty could not be immediately reached for comment.

Trillium also listed Nvidia, Microsoft, Adobe and Meta as potential takeover suitors for the company.

Getty competes with Reuters News and Associated Press to provide photos and videos for editorial use.

Source : Reuters

GLOBAL BUSINESS AND FINANCE MAGAZINE

Recent Posts

Our underappreciated international reserve system

The composition of international reserves is in a constant state of flux. This column identifies…

1 day ago

CBDC neutrality, bank liquidity, and the hybrid nature of bank deposits

There are concerns that the widespread adoption of central bank digital currencies could drain bank…

1 day ago

Beyond cost-cutting: How foundational process innovations drive sustained growth

Innovation is widely viewed as the engine of economic growth, but we know surprisingly little…

1 day ago

Tall buildings lead to more compact and productive cities

Land-use regulations, including height limits, affect housing affordability and urban productivity. This column analyses over…

1 day ago

Too fast to adjust: Adoption speed and the permanent cost of AI transitions

Most debate about AI and jobs still starts with the automation frontier: how many tasks…

1 day ago

The EU’s new fiscal rules: First gaps between hopes and outcomes

The 2024 reform of the EU's Stability and Growth Pact introduced medium-term expenditure paths as…

1 day ago