Categories: TechnologyWorld

Activist investor urges Getty to partner with Meta, Microsoft to grow revenue

 Activist investor Trillium Capital said on Monday stock-photo company Getty Images Holdings Inc should expand and create partnerships with technology firms and publishers to grow its revenue.

Last week, Trillium asked Getty for a board seat and urged the company to evaluate strategic options including a sale.

According to Trillium’s Monday statement, Getty should expand its partnership with Nvidia Corp to use the chip company’s image-rendering technology and collaborate with Adobe Inc to combine their media collections.

Trillium also said that the stock image and video platform should partner with Microsoft and its search engine Bing through their Open API (application programming interface) system.

A metadata partnership with Meta Platforms Inc’s Facebook and Instagram to upload Getty’s content as well as tie-ups with National Geographic, New York Times Co and The Washington Post to upload and download digital libraries should be on the cards too, Trillium said.

The investor, which holds more than 500,000 shares of Getty, said the platform should expand its library of generic stock photos to special events including religious functions, weddings, graduations and family celebrations.

Getty could not be immediately reached for comment.

Trillium also listed Nvidia, Microsoft, Adobe and Meta as potential takeover suitors for the company.

Getty competes with Reuters News and Associated Press to provide photos and videos for editorial use.

Source : Reuters

GLOBAL BUSINESS AND FINANCE MAGAZINE

Recent Posts

Europe’s ungoverned space: Military AI and the autonomy that cannot be bought

European defence ministries and intelligence services run on infrastructure they do not control and cannot…

4 hours ago

Independent central banks take more risk, not less

The fiscal dominance view holds that politically captured central banks are more likely to be…

4 hours ago

Writing code versus shipping code: Productivity effects across generations of AI coding tools

Generative AI now writes a substantial share of the world's code, but aggregate software output…

4 hours ago

Electing women does not reduce corruption: Evidence from Brazil

As women gain political ground around the world, there is hope that the election of…

4 hours ago

From bilateralism to a system: Europe’s early trade treaties and lessons for EU trade policy in a contested world

As tensions rise between major powers and the global trading system becomes more contested, policymakers…

4 hours ago

Private capital markets and inequality

Private capital markets have expanded rapidly, but access remains concentrated among wealthy investors. This column…

4 hours ago