Categories: TechnologyWorld

Activist investor urges Getty to partner with Meta, Microsoft to grow revenue

 Activist investor Trillium Capital said on Monday stock-photo company Getty Images Holdings Inc should expand and create partnerships with technology firms and publishers to grow its revenue.

Last week, Trillium asked Getty for a board seat and urged the company to evaluate strategic options including a sale.

According to Trillium’s Monday statement, Getty should expand its partnership with Nvidia Corp to use the chip company’s image-rendering technology and collaborate with Adobe Inc to combine their media collections.

Trillium also said that the stock image and video platform should partner with Microsoft and its search engine Bing through their Open API (application programming interface) system.

A metadata partnership with Meta Platforms Inc’s Facebook and Instagram to upload Getty’s content as well as tie-ups with National Geographic, New York Times Co and The Washington Post to upload and download digital libraries should be on the cards too, Trillium said.

The investor, which holds more than 500,000 shares of Getty, said the platform should expand its library of generic stock photos to special events including religious functions, weddings, graduations and family celebrations.

Getty could not be immediately reached for comment.

Trillium also listed Nvidia, Microsoft, Adobe and Meta as potential takeover suitors for the company.

Getty competes with Reuters News and Associated Press to provide photos and videos for editorial use.

Source : Reuters

GLOBAL BUSINESS AND FINANCE MAGAZINE

Recent Posts

The European Union’s automotive sector needs a plan, not undue protection

European automotive policy should prioritise affordable competitiveness over protectionism, using resilience criteria and temporary safeguards.…

17 hours ago

The energy transition: Progress and challenges

Solar and wind have become the cheapest sources of new electricity almost everywhere, yet Europe…

17 hours ago

Productive firms can better spot and deploy their internal talent

When a job vacancy opens, the manager faces a choice: to hire from outside the…

17 hours ago

Building resilience to global financial shocks in emerging markets

Emerging markets are vulnerable to sudden shifts in investor sentiment, which can lead to pressure…

17 hours ago

Anatomy of a rise: Monetary policy and the post-Covid surge in long-term interest rates

The sharp rise in long-term interest rates since 2020 is difficult to explain from slow-moving…

3 days ago

Beyond trade diversion: How the US-China trade war reshaped global production

Trade wars do not simply redirect exports; they also reshape the costs of production, disrupt…

3 days ago