Categories: BusinessWorld

US online sales in Amazon’s Prime Day rise to $12.7 billion, Adobe Analytics data show

 U.S. online sales during Amazon.com’s Prime Day shopping event rose 6.1% to $12.7 billion from last year, as inflation-hit Americans hunted for more bargains and discounts on the e-commerce platform, Adobe Analytics data on Thursday showed.

Shoppers spent $6.3 billion on the second day of the shopping extravaganza. Deep discounts on products such as toys and appliances drew in customers who have otherwise cut their non-essential purchases due to rising rentals, mortgage rates and food prices.

Adobe data had on Wednesday showed that U.S. online sales during the first day of Prime Day jumped nearly 6% to $6.4 billion from a year ago.

Source : Reuters

GLOBAL BUSINESS AND FINANCE MAGAZINE

Recent Posts

Capitalising on Europe’s strengths

In recent years, the European economy has shown remarkable resilience, whilst continuing to transform. This…

9 hours ago

Central bank digital currency, the future of money, and politics

A number of concerns have been raised regarding retail central bank digital currency. These range…

10 hours ago

Ray of hope? The rise of solar energy in China

China's solar industry is a poster child for the country’s economic rise over the last…

10 hours ago

Reforming European defence procurement to boost military innovation and startups

European defence procurement practices must evolve to embrace innovative startups and small firms, in order…

10 hours ago

The case for a European Union digital enforcement authority

The European Union's digital rulebook could be better enforced by delegating some of the European…

10 hours ago

The non-fungible token bubble: What investors actually earned

The non-fungible token market exploded in 2021, but by late 2022 prices had collapsed. This…

2 days ago