Meta Platforms said on Wednesday it will soon give users in more than 150 countries access to WhatsApp Channels, a broadcast service that enables them to receive private updates from celebrities, sports teams and thought leaders.
The move comes as Meta makes a push to shore up engagement across its social media apps, positioning them as central destinations where content creators can engage with followers.
The wider rollout is happening months after WhatsApp Channels was launched in Colombia and Singapore, in June. The Broadcast Channels feature on Instagram was concurrently made available globally.
On WhatsApp, channels are separate from chats and followers are not visible to each other.
Meta said users will be able to see recommended WhatsApp Channels based on region and popularity. Similar to WhatsApp chat, they will also be able to use emojis to react to messages in a channel.
WhatsApp Channels will be available globally in the coming weeks and months. Anyone with a WhatsApp account will be able to create a channel on the app.
Source : Reuters
Rwanda has one of the lowest per capita incomes in the world. It also has…
How can misinformation on social media be countered in the age of AI-generated content? This…
EU aid is still more poverty-focused than peers, but external policy drivers are growing and…
Rising trade barriers and uncertainty are choking FDI inflows, hitting low and middle-income investors hardest…
The post-COVID inflation surge was global, but inflation persistence was not. This column argues that…
Digital payment systems promise to extend financial services to people underserved by banks, and overcoming…