Elon Musk is pushing to change how news links appear on his social media platform X, formerly called Twitter, in a move that could potentially undermine the ability of news publishers to draw audience.
X is planning to remove the headline and text while retaining just the lead image from links to news articles shared on the platform, Musk said in a post late on Monday.
The move is likely an attempt by Musk to get users to spend more time on X and push them to opt the subscription service for more details.
It is not immediately clear how the move will impact advertisers on the platform that Musk claimed in July had 540 million monthly users.
Currently news links come up on the timeline of users as “cards” along with an image, source address and an abridged headline. Such a packaging helps draw clicks and helps publishers gain readers.
But with the shortened links, users might end up writing some text along with their posts and eventually they could consider X’s premium service that allows a single post of up to 25,000 characters.
With the changes, Musk is pitching X as a more relevant platform for content creators. Premium subscribers can now post longer videos, their posts are shown higher up and they also receive a cut of ad sales.
Source : Reuters
Rwanda has one of the lowest per capita incomes in the world. It also has…
How can misinformation on social media be countered in the age of AI-generated content? This…
EU aid is still more poverty-focused than peers, but external policy drivers are growing and…
Rising trade barriers and uncertainty are choking FDI inflows, hitting low and middle-income investors hardest…
The post-COVID inflation surge was global, but inflation persistence was not. This column argues that…
Digital payment systems promise to extend financial services to people underserved by banks, and overcoming…