It is gone. A giant, glowing X no longer marks the spot on the San Francisco high-rise that is headquarters to Elon Musk’s messaging company X, formerly known as Twitter.
The city building department logged 24 complaints after a weekend of the big X, which on Friday was erected on the roof of the company’s downtown San Francisco headquarters, on Market Street, to the chagrin of neighbors who complained about intrusive lights.
The move followed a post from Musk, the enigmatic billionaire who acquired the company in October for $44 billion, announcing the newly named firm would remain in San Francisco despite what he termed the city’s recent “doom spiral, with one company after another left or leaving.”
“Beautiful San Francisco, though others forsake you, we will always be your friend,” Musk wrote.
But the big X didn’t stay long.
“This morning, building inspectors observed the structure being dismantled,” a spokesperson from the city Department of Building Inspection said by email on Monday. “The property owner will be assessed fees for the unpermitted installation of the illuminated structure.”
X said the removal was voluntary.
Locals over the weekend recorded video of the giant X glowing, pulsing and strobing, with some criticizing its intrusive lights.
X user @itsmefrenchy123 said they would be “LIVID” over the bright logo, imagining it “right across from your bedroom.”
“I’m just astounded at the flagrant lack of consideration for anyone ever,” wrote X user @DollyMarlowe.
Over the weekend a Department of Building Inspection inspector wrote in a report that company representatives denied roof access, twice, to city officials seeking to inspect the logo.
The inspector noted one representative said the sign was temporary.
Source : Reuters
The sharp rise in long-term interest rates since 2020 is difficult to explain from slow-moving…
Trade wars do not simply redirect exports; they also reshape the costs of production, disrupt…
Few features of modern work are as widely criticised as meetings. Using data from over…
Forecasts of AI-driven job destruction rest on counting automatable tasks. But labour markets hire, pay,…
US federal government debt exceeded $40 trillion in August 2026, triggering concerns about fiscal credibility…
Global current account imbalances are widening again. This column argues that currency undervaluation, supported by…